{"id":505,"date":"2018-03-12T17:33:00","date_gmt":"2018-03-12T09:33:00","guid":{"rendered":"http:\/\/solariety.com\/?p=505"},"modified":"2018-05-03T09:43:23","modified_gmt":"2018-05-03T01:43:23","slug":"remarketing","status":"publish","type":"post","link":"https:\/\/solariety.com\/remarketing\/","title":{"rendered":"Convert Warm Solar Leads Using Remarketing"},"content":{"rendered":"

Remarketing (sometimes called retargeting) is a powerful way to get more out of your solar marketing efforts. In this post, we walk you through why it’s important and how you can get started.<\/em><\/p>\n

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What is Remarketing and Why Should You Care?<\/h2>\n

Picture this: your ideal customer visits your website late one afternoon at work.<\/p>\n

He’s been thinking about solar for a while and has been meaning to contact someone about it.\u00a0He clicks around to multiple pages and starts feeling good about your company.<\/p>\n

He’s filled out half of your quote request form when just then, he gets a text from his spouse about dinner plans he’s late for. He quickly shuts everything down and forgets all about you.<\/p>\n

\"Sadness

Sadness hates losing leads<\/em><\/p><\/div>\n

In solar sales, this situation happens all the time. You’re rarely the most pressing item on homeowners’ minds. With all the education required, it’s easy for prospects to procrastinate and move on.<\/p>\n

What recourse do you have?<\/p>\n

Curse the internet gods for the fickle nature of the medium? Pour more money into your campaigns? Quit internet marketing, lamenting its lack of effectiveness?<\/p>\n

Enter Remarketing, your conversion-boosting savior.<\/strong><\/p>\n

Remarketing, as its name implies, is marketing to people already familiar with your stuff. There are plenty of ways to set this up.<\/p>\n

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Why spend tons of time and money advertising to cold leads when you’re abandoning high-value warm ones?<\/h4>\n<\/blockquote>\n

Taking our initial example, you could set up a pixel event to fire when the prospect enters some info in your form but leaves without submitting it<\/a>. Or has spent over two minutes engaged on your website<\/a>. Or has clicked your company phone number from his cell phone.<\/p>\n

The possibilities are endless and powerful. Why spend tons of time and money advertising to cold leads when you’re abandoning high-value warm ones?<\/p>\n

That’s why I almost always recommend remarketing as a first step for solar lead generation.<\/strong> You can remind prospects of your services and provide a gentle nudge back to your page, when they’re browsing the web or Facebook and have the time to convert.<\/p>\n

Done tastefully, everybody wins.<\/p>\n

Solar Remarketing: By the Numbers<\/h2>\n

GTM reports<\/a> customer acquisition costs of $0.52\/W in 2016, or $3,668 per customer on a 7-kW system. Remarketing has been shown to increase conversions by 100% or more\u00a0(sources: WordStream<\/a> and\u00a0HubSpot<\/a>).<\/p>\n

Most solar companies we’ve spoken with have lower CACs and we recommend conservatively estimating a 50% increase in conversions.<\/p>\n

To sort all this out, we built an easy calculator for you to estimate your additional profit through remarketing. Check it out!
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