Solar SEO can be broken down into two main components: local SEO (map pack) and traditional SEO (website results).<\/p>\n\n\n\n Ranking the map pack has some overlap with web results, but there are a couple crucial distinguishing steps.<\/p>\n\n\n\n A consistent Name, Address, and Phone number across the web is an important ranking factor for local SEO (e.g. best solar installer in [your city]).<\/p>\n\n\n\n However, almost no solar SMBs get this right. Here\u2019s how you can check how you\u2019re doing.<\/p>\n\n\n\n Visit moz.com\/local<\/a> and enter your business information. They\u2019ll spit out an easy-to-read graph telling you how other sites are listing your information (called local citations). The closer you are to exactly the same all across the web, the better.<\/p>\n\n\n\n Most people use Google to find what they\u2019re looking for. Of course, Google is going to push their product (Google My Business) to the top of the search results. Check that you at least have these components:<\/p>\n\n\n\n In general, try to use every single field available to you.<\/p>\n\n\n\n Google’s original thesis came down to backlinks. Sergey Brin and Larry Page surmised that search engines could order the mess that was the internet similar to how research papers’ credibility are measured: by how often others reference them.<\/p>\n\n\n\n This brilliantly simple insight formed the basis of Google’s PageRank algorithm<\/a>, and it’s still the largest SEO factor.<\/p>\n\n\n\n That being said, they’re much further along than the wild west days of creating ghost-town websites with the sole purpose of linking back to yours.<\/p>\n\n\n\n Here are the pitfalls to avoid:<\/p>\n\n\n\n Getting a “follow” backlink from SEIA<\/a> is worth more than five from myfriendthesolarinstaller dot com (not a real website!).<\/p>\n\n\n\n Unfortunately, many marketing companies will sell you a backlinks package full of low-quality sites (low Domain & Page Authority) like these.<\/p>\n\n\n\n Many solar marketers will also cut corners by reusing specific anchor texts<\/a> that make it obvious they’re buying links.<\/p>\n\n\n\n For example, you shouldn’t have 23 backlinks with anchors of “complete solar design installation serving los angeles cal mywebsite com” (though I’ve seen it).<\/p>\n\n\n\n If you’re acquiring links naturally or through a reputable source, this won’t be a problem.<\/p>\n\n\n\n Exception: it’s ok to have multiple links that are your name or website address.<\/p>\n\n\n\n If backlinks are where Google came from, quality content is where Google is going.<\/p>\n\n\n\n Remember that connecting searchers with content that answers their question is Google’s #1 goal, and it’s much harder to game the system than backlinks.<\/p>\n\n\n\n Start out by mapping searcher intents to your existing content (a fancy way of saying figure out what people are looking for and see if you have content that matches).<\/p>\n\n\n\n At this stage, you can also do a keyword gap analysis to find out what your keywords your competitors are ranking for that you’re not. Add them to your strategy.<\/p>\n\n\n\n Once you’ve mapped this out, create a content marketing plan that addresses the gaps.<\/p>\n\n\n\n Google is always trying to get better at matching what people search for with what they actually want. Stay ahead of them by producing helpful posts and videos.<\/p>\n\n\n\n Remember that connecting searchers with content that answers their question is Google’s #1 goal<\/p><\/blockquote>\n\n\n\n After you’ve written your brilliant blog post, you still have a little work to do: you need to make it easy for your readers (and Google) to make sense of it.<\/p>\n\n\n\n This comes down to<\/p>\n\n\n\n I’ve seen some bloggers find success without optimizing their on-page and technical SEO, but it’s like trying to lose weight through your diet alone. You can do it, but exercise can make the difference between being slim and having a six-pack.<\/p>\n\n\n\n You likely already have Google Search Console (formerly Google Webmaster Tools) and Google Analytics set up (if not, jump on that ASAP).<\/p>\n\n\n\n There are other factors that some business owners neglect.<\/p>\n\n\n\n Again, don’t ignore these. It’d be like trying to win a race while wearing ankle weights.<\/p>\n\n\n\n In the end, winning the solar SEO game won’t happen overnight (we have other strategies<\/a> for that). People normally quit because it looks like nothing is happening for a long time. <\/p>\n\n\n\n But a daily 1% improvement leads to being 37 times better in one year. To succeed, you have to be patient enough to put in the work, day by day, drip by drip.<\/p>\n\n\n\n An easy first step you can take is use our free solar SEO audit tool<\/a>. You can also call or email us if you’d like to talk through your specific situation.<\/p>\n\n\n\n Phone: (610) 762-6187 Solariety helps solar companies get more phone calls and quote requests from qualified homeowners. For a free consultation, visit our <\/em>scheduling<\/em><\/a> page and book a call.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Search Engine Optimization (SEO) may as well be a 4-letter word for many solar companies. It\u2019s usually a curse for the little guys and a boon for the lead aggregators. Follow these tips and you\u2019ll give yourself a big leg up. Local Solar SEO Factors Solar SEO can be broken down into two main components:… Read More »The Six Components of a Strong Solar SEO Strategy<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":1058,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[10],"tags":[14,13,11,12],"_links":{"self":[{"href":"https:\/\/solariety.com\/wp-json\/wp\/v2\/posts\/912"}],"collection":[{"href":"https:\/\/solariety.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/solariety.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/solariety.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/solariety.com\/wp-json\/wp\/v2\/comments?post=912"}],"version-history":[{"count":0,"href":"https:\/\/solariety.com\/wp-json\/wp\/v2\/posts\/912\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/solariety.com\/wp-json\/wp\/v2\/media\/1058"}],"wp:attachment":[{"href":"https:\/\/solariety.com\/wp-json\/wp\/v2\/media?parent=912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/solariety.com\/wp-json\/wp\/v2\/categories?post=912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/solariety.com\/wp-json\/wp\/v2\/tags?post=912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Local](\"http:\/\/solariety.com\/wp-content\/uploads\/2019\/05\/Local-solar-seo-results-pittsburgh.png\")
1. Make sure your business information is consistent everywhere<\/h3>\n\n\n\n
![\"Moz](\"http:\/\/solariety.com\/wp-content\/uploads\/2019\/05\/moz-local-seo-audit-example-1024x884.png\")
2. Actually complete your Google My Business listing<\/h3>\n\n\n\n
Traditional Solar SEO Factors<\/h2>\n\n\n\n
3. Acquire backlinks to your site<\/h3>\n\n\n\n
Focus on quality over quantity<\/h4>\n\n\n\n
Diversify your anchor text<\/h4>\n\n\n\n
4. Create (and follow) a cohesive content marketing strategy<\/h3>\n\n\n\n
5. On-page SEO: make your content easy for Google to crawl<\/h3>\n\n\n\n
6. Don’t skip the technical stuff<\/h3>\n\n\n\n
Be Patient with Solar SEO<\/h2>\n\n\n\n
Email: info@solariety.com<\/p>\n\n\n\n
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