The best solar marketing in the world can be canceled out by a mediocre sales process. Are you doing all you can to streamline your solar sales?
Analytics are essential to a good solar marketing campaign. This article covers what solar marketing analytics is, why it’s important, how Apple broke the system,… Read More »Solar Marketing Analytics: Everything You Need to Know
Solar lead sellers want you to believe that generating your own leads is very difficult. Here’s how they’re misleading you and how to beat them.… Read More »How to Beat Solar Lead Sellers and Generate Your Own For Less
Search Engine Optimization (SEO) may as well be a 4-letter word for many solar companies. It’s usually a curse for the little guys and a… Read More »The Six Components of a Strong Solar SEO Strategy
Remarketing (sometimes called retargeting) is a powerful way to get more out of your solar marketing efforts. In this post, we walk you through why… Read More »Convert Warm Solar Leads Using Remarketing
Paying for solar leads is a common way installers jumpstart their business. Unfortunately, solar companies who buy 3rd-party leads sacrifice more than they know, hurting… Read More »7 Reasons Buying Solar Leads Hurts Your Business
Google Ads (formerly AdWords) can make or break a residential solar business. Make one or more of these mistakes and your solar lead gen campaigns… Read More »3 Google Ads Mistakes Most Solar Installers Make