Reduce solar customer acquisition cost through smart online marketing
Every day, there are thousands of homeowners searching for things like “best solar installers near me” and “how much do solar panels cost?” SEO is a great strategy for attracting these leads, but it takes time. What do you do while you wait for your site to rank? In my humble opinion, Google Call Only […]
Remarketing (sometimes called retargeting) is a powerful way to get more out of your solar marketing efforts. In this post, we walk you through why it’s important and how you can get started. What is Remarketing and Why Should You Care? Picture this: your ideal customer visits your website late one afternoon at work. He’s […]
Paying for solar leads is a common way installers jumpstart their business. Unfortunately, solar companies who buy 3rd-party leads sacrifice more than they know, hurting long-term growth and profitability. This article describes the hidden downsides of buying solar leads, and what you should do instead. Wait, What’s Wrong With Buying Solar Leads? Paying for leads […]
Google Ads (formerly AdWords) can make or break a residential solar business. Make one or more of these mistakes and your solar lead gen campaigns may become an unforgivable cash burn on your business. Directing leads to a(n unoptimized) home page Picture this: you’re the manager of a Gap standing outside your store hustling to […]
Learn the ins and outs of solar lead generation through our blog posts
